Our powerful Fruit Complex contains the ever increasingly popular natural Alpha Hydroxy Acids (AHAs). The topical use of AHAs dates back to the beginning of recorded history. Traditional skin care treatments for softening skin have included milk and lemon juice, both of which contain AHAs. Since then, products comprised of AHAs have become widely used in cosmetics. Consumer attention was first captured when AHA products incorporating fruit and sugar derivatives were initially marketed towards acne treatments, anti-aging products and hyperpigmentation applications. From capabilities such as smoothing fine lines to help minimize the appearance of wrinkles, AHAs are favoured for improving skin tone and condition, while enhancing overall texture.

Not only is the complex 100% natural, it is also an incredible multi-tasker. It is capable of improving moisturization while simultaneously increasing the production of structural components, such as collagen and glycosaminoglycan, as well as reversing cutaneous atrophy. It really is an all-rounder and although not the primary reason, we use it in our products, is also an effective way to smooth, wrinkle-free skin, truly revealing a rejuvenated complexion! We use this complex in our core products where we want to help brighten skin, shed the dullness, and deliver much needed therapeutic benefits so you can glow all day long!

Works to brighten skin, leaving any signs of dullness behind! . You get instantly softer, smoother skin . Immediately perceivable results . Excellent for problem skin . Increases rate of cellular renewal . Moisturising . Decreases appearance of wrinkles

Our Powerful Fruit Complex is based on a standardized extraction of five plant species: Bilberry, Sugar Cane, Orange, Lemon, and Sugar Maple. These botanical extracts deliver five natural AHAs to the skin: Lactic Acid (from Bilberry), Glycolic Acid (from Sugar Cane), Citric Acid (from Orange and Lemon), and Malic and Tartaric Acids (from Sugar Maple). These AHAs are commonly used to treat skin conditions such as rough skin, surface wrinkles, and fine lines. Recognized for having exfoliating properties, AHAs leave the skin with a smooth and radiant appearance.

 

Glycolic Acid
Glycolic acid, the smallest molecular structure of the group, has proved effective in cosmetics due to its ability to reach the deeper layers of the skin,  making it an excellent exfoliating agent that provides immediate skin-softening effects. Glycolic acid loosens corneocyte attachments and reduces cell cohesion at the lower level of the stratum corneum to promote cellular renewal. As new skin cells generate, older cells slough off to reveal smoother-looking skin. Factors such as sun damage, age, and environmental stress slow down this process which results in the accumulation of dead skin cells. The use of alpha-hydroxy acids can combat the problem by breaking proteolytic bonds to increase cellular renewal. Moreover, glycolic acid allows the capillaries to dilate and deliver more oxygen and energy to the cells for increased intracellular efficiency. In addition to increasing collagen and glycosaminoglycan (GAG) synthesis, Glycolic acid treatments also increase type I collagen mRNA and hyaluronic acid content of human skin.

 

Lactic Acid
Lactic acid is an excellent moisturizing ingredient and is beneficial for most hyper-proliferate skin conditions. One of the key benefits of using lactic acid in anti-aging applications is that research has also shown it is capable of reversing cutaneous atrophy. This will help thicken the skin to create a more youthful aesthetic.

 

Citric Acid
Citric acid is an intermediate in the Krebs cycle and is integral for ATP production, which helps to promote healthy skin by stimulating the formation of fibrous protein. The Krebs cycle, also known as Citric Acid, occurs in the mitochondria of our cells. This cycle is responsible for metabolizing sugar intake thus breaking it into carbon dioxide, water, and energy. In skin biology, Citric Acid provides cells with a source of useable energy. This, in turn, contributes to the factors that chemically exfoliate the outer layer of the epidermis.

 

Malic + Tartaric Acids
Malic and tartaric acids also influence skin tone and have been shown to increase elasticity, which is an important factor to enhancing complexion clarity.

We have included our Powerful Fruit Complex at levels that really do work. This table outlines the percentage inclusion and the levels at which clinical trials have demonstrated real efficacious results. For more information on the clinical testing and results, please contact press@fruitworksengalnd.com

Product	Powerful Fruit Complex % Inclusion	Clinical Testing Claims Substantiated at % Inclusion
Face & Body Glow Mist	5%	5%
Brightening Face Mask	5%	5%
Clarifying Face Mask	5%	5%
Bath & Shower Jelly	2.5% We avoided putting this in at a higher level as we recommend you follow up with our incredible Body Glow Hydrator	5%
Body Scrub & Mask	5%	5%
TLC Foot & Bath Bombs	We wanted to focus on the other nourishing ingredients for this one!	5%
Hair Boost	2%	5%
Body Glow Hydrator	5%	5%
Whipped Body Souffle	0.2% We wanted to focus on the other nourishing ingredients for this one!	5%
Multi Balm	We wanted to focus on the other nourishing ingredients for this one!	5%